For years, we built and reinforced engineering, procurement, manufacturing, and project management capabilities to become the market major player for developing advanced hydraulic systems. It was time for communicating such a strategic move through a brand repositioning initiative.
We developed a new tradename and corporate identity to communicate the new brand essence. Our unique but still connected new tradename; Efteca (ef/te/ca) was generated innovatively. It is a kind of written pronunciation of the company’s former name’s abbreviation; FTK *. The previous logo which was initially created during the company’s inception in 2010, was retired and replaced with a solid logotype, and the corporate identity was energized with a red and grey color set. The website migrated into efteca.com with an entirely new look.
Brand strategy and corporate identity were developed and redesigned by an in-house team of strategy and design professionals within the past few months.
* The official company name; Farayand Tajhiz Khavar was formerly abbreviated into FTK and the website was ftkco.com